El Hispano Hibiscus Liqueur

Casa Tarasco

CASA TARASCO, URUAPAN CHARANDA, a family tradition since 1907. The Pacheco family has been producing Charanda in the city of Uruapan in the state of Michoacán, Mexico for more than 113 years. The ‘Uruapan’ brand takes its name from the hometown of the Pacheco family, which has a long history in the region. However, the family’s involvement with distillation goes back even further. In 1908, Don Cleofas Murgia decided to switch from mezcal production to distilling sugar cane, as mezcal was not particularly popular and sugar cane distillates offered more profitable, visible activities. Miriam Pacheco now runs the family company, continuing the tradition of Charanda production. The Pachecos’ desire to protect and preserve the local tradition of sugar cane distillation was highlighted in 2003, when the family secured the creation of a D.O. (an appellation of origin) protecting all Charanda producers. The Pachecos have their own production facility for sugarcane, cultivated at 1,270m above sea level. The climate here is tropical, and the area around the sugar cane fields contains mango trees and berries. There are also more than five different (wild and cultivated) banana varieties to be found near the sugar cane fields. The tropical climate ensures hot days and cool nights. All of these factors contribute to Charanda’s complexity, ensuring a sophisticated, aromatic, deeply flavourful and unique sugar cane spirit.